Tag: $American Eagle

American Eagle Outfitters’ high-profile marketing campaigns featuring celebrities like Sydney Sweeney and Travis Kelce helped improve the retailer’s sales and boost shares by more than 20% this year.

American Eagle Outfitters (AEO.N), shares surged 26% in premarket trading on Thursday, fueled by renewed shopper interest in the retailer following a controversial jeans ad campaign featuring actor Sydney Sweeney.

American Eagle missed Wall Street’s sales targets for a second quarter in a row on Thursday, but profits grew by nearly 60% thanks in part to lower product costs.

American Eagle on Wednesday said it’s making gains in boosting profitability as it works to improve its product assortment and tweak operations. Still, its fiscal first-quarter sales came in weaker than Wall Street expected. 

American Eagle unveiled a new strategy to boost profitable growth over the next three years.