Tag: Advertising and Marketing

France’s Publicis to buy US data firm LiveRamp for $2.2 billion

French advertising group Publicis Groupe has agreed to acquire U.S. data collaboration company LiveRamp for a total enterprise value of about $2.2 billion ​in an all-cash deal, it said on Sunday.

Ad group Publicis raises revenue forecast again as targeted ads fuel growth

French advertising group Publicis on Thursday raised its revenue forecast for the second time this year after posting better than expected organic growth in the third quarter, driven by strong client demand for personalized ads.