Royal Pop is a collaboration between Swatch and Audemars Piguet
Swatch reports 11 billion social media views since launch
Company says launch chaos affected about 20 of 220 global stores
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Tag: $Swatch Group AG
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May 18, 2026 - 15:19
Swatch’s Royal Pop launch triggers consumer frenzy as resale prices soar
By Pharos Investment Advisors Comments are Off
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